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In Apple's "Think Different" advertisement campaign rebellious behavior is idealized. To paraphrase Apple's campaign, rebels, misfits, and troublemakers, people who are crazy enough to think they can change the world, are the ones who do. What is notably absent are those who have engaged in political resistance and dissent either as an individual or member of a group for positive change within the United States. While rebellion has been alluded to (most notably in the famous 1984 commercial), I suggest a new campaign that would show how not just thinking different but questioning authority can change the world.


Rosa Parks

Here's to the Crazy Ones from Apple's website

 

Here’s to the crazy ones.


  The misfits.

    The rebels.

      The troublemakers.

        The round pegs in the square holes.

The ones who see things differently.


They’re not fond of rules.

     And they have no respect for the status quo.


You can praise them, disagree with them, quote them,

     disbelieve them, glorify or vilify them.

      Because they change things.

 

They invent.    They imagine.    They heal.

  They explore.    They create.    They inspire.

    They push the human race forward.


Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

 

While some see them as the crazy ones,
   we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

 

 



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